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1-877-A1POOLS (1-877-217-6657)

At Your Service

Click Here to Order Service Online or Call 1-877-A1POOLS (1-877-217-6657)

A-1 Pools has invested in the people and process and has what it takes to deliver excellent service in our stores and at your home!

A-1 Pools staff is well-trained, experienced, and deeply committed to creating fully satisfied customers. Background-checked, drug-screened, uniformed, courteous, and knowledgeable, both our store and service staff exhibit professionalism at its very best.




Award Winning Service

A1 Pool and Spa offers Award Winning Service

The A-1 Pool Service Team has won multiple customer service awards, most recently winning the Superior Service Award from the APSP Midwest Chapter. We are very proud of this award since after meeting certain minimum requirements, the deciding factor in winning this award was our customers.

Service companies entered were required to submit 100 service customers which were sent surveys until at least 50 responses were collected. Award winning companies needed to receive nearly perfect responses from surveyed customers.

Thank you to all of our loyal customers who made winning this award possible!


Staff Training

Manufacturer Certified

Our staff regularly attends manufacturer training and are highly competent with all leading brands and most others. It is important to understand the specifics of each brand for accurate and efficient service.

Getting Certified

Training and certifications are gained through APSP (Association of Pool and Spa Professionals) and NSPF (National Swimming Pool Foundation.) A-1 Pools invests in training, employee raises are based upon it, and ongoing training is deeply woven into our company culture. The more we know, the better we serve you!

APSP Certification

A1 Pool are Certified Service Professionals

The APSP (Association of Pool & Spa Professionals) offer multiple levels of training and certification for retail, service and installation staff. All of our staff participates in APSP training and we are among just a handful of Wisconsin service companies to have a CSP (Certified Service Professional) on our service staff; this is the highest level of certification available for the pool & spa service industry.




NSPF CPO (Certified Pool Operator)

A1 Pool in the West Bend and New Berlin is Certified as a Pool and Spa Operator

A-1 Pools has at least one CPO on staff at all times every day of the week. The CPO certification course from the National Swimming Pool Foundation is commonly accepted by most state and local health departments as the training needed to operate a commercial pool. Our customers can draw upon this knowledge to solve even the most difficult water chemistry problem.


Systems and Equipment

GPS-Tracked Vans

Our GPS-tracked service vans allow for efficient scheduling, recorded arrival and departure times, and safe driving.

iPad and Inventory Equipped Vans

Every service van is equipped with an iPad, which allows our service techs ready access to necessary job, customer, and parts info, as well as equipment manuals. Each van also carries $15,000-$25,000 worth of inventory. With the information and inventory we need close-at-hand, we strive to get the job done, and done right, the first time.

Computer Controlled Inventory

The inventory at our stores and in our service vans is computer controlled so inventory is most commonly ordered before we run out for maximum efficiency. Our techs are able to check inventory at all locations and all service vans and can see inventory on order as well as average lead times.


Information for Customer

Customer Profile

A digital profile is created for each customer which allows our staff to have efficient access to past purchase history, equipment serial numbers and warranty information, pending order and service orders and special notes and associated equipment photos. This enables our entire staff to be able to efficiently answer customer questions.

Convenient Billing

For your convenience, upon completion of the work and review of the service order, we charge your credit card on file and email you a copy of the paid invoice for your records. Your invoice includes a detail of the work completed as well as our service technician notes.

Flat-Rate Pricing

We offer flat-rate pricing for diagnosis, and offer an up front, guaranteed prices for most repairs. No extra trip charges for out of stock parts.


Authorized & Experienced

We are an authorized service center for well-known brands of pools, spas and equipment, including: Doughboy Pools, Fox Pools, Bullfrog Spas, Baja Spas, Premium Leisure Spas, Jacuzzi Spas, Sundance Spas, Gulf Coast Spas, Dynasty Spas, Great Lakes Spas, Emerald Spas, Hayward Pool Products and Pentair Pool Products. We work can service almost any make and model with our years or experience and extensive training.

We also offer full leak detection and repair, including electronic measurement of water loss, electronic leak detection in vinyl liner pools, listening for leaks in underground plumbing and underwater repair. So, unlike many competitors, we can locate leaks and complete the repair, often in one trip, saving you time and money.



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West Bend Fence A-1 Pools, Inc. BBB Business Review A1 Pool is Part of the Association of Pool and Spa Professionals

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Remodelers, home builders, and real estate developers rely on GuildQuality's customer satisfaction surveying to monitor and improve the quality of service they deliver.